Only 28% of marketers consistently link marketing investment to business growth, Experian finds

• Experian's Nov. 12, 2026, “Closing the Growth Gap” report finds only 28% consistently link marketing investment to business growth.
• Among 400 senior marketing decision-makers across the UK and Ireland, 76% report having more tools and data than ever.
• Marketing budgets increased at 69% of organizations over the past two to three years, without necessarily translating into commercial growth.
• Organizations with annual revenue growth above 20% consistently connect marketing investment to growth at a 61% rate, versus 23% for others.
• The report recommends better use of existing customer intelligence, more strategic AI deployment and measurement focused on commercial outcomes.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Experian plc published the original content used to generate this news brief on November 12, 2026, and is solely responsible for the information contained therein.