73% of B2C Marketers Using AI Agents Don't Measure Them on Sales, Invoca Finds

• Invoca's report published November 10, 2026, found only 27% of B2C marketers using AI agents measure revenue, bookings or conversions.
• Seven in 10 brands have AI agents live or in pilot; 74% of marketers using agents cannot fully track leads through conversion.
• Only 26% can link agent conversations to originating campaigns or ads; 19% can reliably return outcomes to advertising platforms.
• Tracking gaps extend to local sales channels, with 56% unable to track leads once they reach dealers, franchises or branches.
• The findings draw on a survey of 451 US B2C marketing leaders conducted September 14 through October 5, 2026.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Invoca Inc. published the original content used to generate this news brief on November 10, 2026, and is solely responsible for the information contained therein.