Home Insurance Ad Spending Rises 84% in January-September 2026, MediaAlpha Reports

• MediaAlpha's report found home insurance ad spending rose 84% year-over-year in January-September 2026 among insurers advertising on its marketplace in both years.
• Home insurance searches reached a record 122 million during the period; insurers advertised in roughly twice as many states monthly as in 2023.
• Texas attracted about 19% of insurer ad spending; Georgia became the second-largest market, with average monthly spending per insurer rising 148% year-over-year.
• Florida's share of insurer spending fell to about 5% from roughly half in late 2023, as Citizens policy transfers reduced advertising needs.
• California spending rose as wildfire modeling rules were finalized in December 2024; growth continued following the Los Angeles wildfires in January 2025.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MediaAlpha Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202611100800PRIMZONEFULLFEED9874144) on November 10, 2026, and is solely responsible for the information contained therein.