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Kesko sees growing Finnish demand for Japanese and Korean foods

PUBT·11/10/2026 08:10:05
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Kesko sees growing Finnish demand for Japanese and Korean foods
  • Kesko’s Nov. 10, 2026, food trends report identifies new flavors and wellness as key drivers of Finnish consumer demand for 2027.
  • Japanese-inspired products gained ground: sushi rice sales rose 45%; Japanese seasoning sauces increased 30% in October 2025–September 2026 versus a year earlier.
  • Italian-inspired products also expanded, with pinsa sales rising 98%; canned sardine sales grew 62%.
  • Wellness demand supported a 44% increase in sports nutrition gels and energy products; plain Greek yogurt sales rose 66%.
  • Convenience food demand continues growing, with shoppers increasingly seeking products that meet preferences for taste, quality and wellness.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Kesko Oyj published the original content used to generate this news brief on November 10, 2026, and is solely responsible for the information contained therein.