French Bloom, Pioneer of Premium Non-Alcoholic Sparkling Wine in France, Celebrates Five Years

From a founding intuition to a pioneering brand, then to a Maison present in more than 70 countries: five years of helping a new category emerge.

NEW YORK, Nov. 9, 2026 /PRNewswire/ -- Launched in 2021, French Bloom was born of a simple intuition: to imagine non-alcoholic sparkling wines that deliver the same exacting standards, the same experience and the same feeling as a great wine. It was an ambitious conviction at a time when the category of premium non-alcoholic sparkling wine in France was still in its infancy.

Maggie Frerejean-Taittinger and Constance Jablonski set the project in motion with a shared observation: moments of celebration are evolving, and so are consumers' expectations. The desire to alternate between drinks with and without alcohol appeals to a growing number of consumers, without any sacrifice of the elegance of ritual, the richness of tasting or the pleasure of sharing. They then imagined a Maison capable of offering a new expression of sparkling wine, one in which alcohol is no longer the central element of the experience.

FROM INTUITION, A BRAND IS BORN

In five years, French Bloom has established itself as the first French Maison entirely dedicated to non-alcoholic sparkling wine. With a collection of four cuvées—Le Blanc, Le Rosé, L'Extra Brut and La Cuvée Vintage—the Maison has developed a complete portfolio, conceived from the outset for non-alcoholic wine. Crafted from organic French Chardonnay wines, then revealed through a de-alcoholization process developed after several years of research, French Bloom's cuvées embody the meeting of French winemaking savoir-faire and innovation. It is an approach that keeps pace with changing consumption habits and meets the expectations of a new generation of flexi-drinker consumers.

By betting exclusively on non-alcoholic wine, French Bloom is helping to build the category of premium non-alcoholic sparkling wine in France. From its launch in 2021, La Grande Épicerie de Paris was the first to believe in the brand and to list it. Early adoption, followed by the finest restaurants, hotels and wine merchants, in France and internationally. This momentum goes hand in hand with the rise of a category that has become impossible to ignore.

"Today, we are more than 500 men and women—on our team and among our partners around the world—who believe wholeheartedly in one and the same idea: that non-alcoholic drinks, too, deserve terroir, savoir-faire, gastronomy and ritual. Choosing not to drink alcohol should never mean compromising on taste, beauty or celebration. Five years on, this vision has grown far larger than Constance and me."

Maggie Frerejean-Taittinger, Co-Founder of French Bloom

This journey reflects a profound shift in consumption habits. According to IWSR, 61 million new consumers have embraced non-alcoholic beverages in just two years. In France, the no- and low-alcohol beverage market is now worth nearly €290 million, up 30% since 2022. Well before this momentum accelerated, French Bloom had identified this transformation in consumer behavior and remains one of the most committed players in this movement, helping to bring about a premium, French offering focused on excellence.

THE BRAND COMES INTO ITS OWN AS A MAISON

French Bloom's annual volumes have more than doubled every year, on average. Now present in more than 70 countries, the Maison has established itself as a benchmark among prestige non-alcoholic sparkling wines, with one bottle sold every 30 seconds. This recognition is reflected in a world first: French Bloom is today the first three-time winner of the title "World's Best Non-Alcoholic Sparkling Wine," awarded by the World's Best Sparkling Wine Awards. The Maison has also been nominated for the "Innovator of the Year 2026" award from Wine Enthusiast magazine.

The year 2024 marked a new milestone, as Moët Hennessy took an equity stake in the Maison—the LVMH group's first investment in the non-alcoholic wine and spirits category. This recognition is also reflected in landmark collaborations. French Bloom is the first non-alcoholic sparkling wine brand served aboard Air France's La Première. The Maison has also entered into a 10-year partnership as the official non-alcoholic sparkling wine Maison of Formula 1®, and is present at major international events such as Coachella.

This momentum is part of a deeper, longer-term trend. According to IWSR forecasts (January 2026), the global non-alcoholic market is expected to grow 36% in volume by 2029. In this context, French Bloom intends to continue its growth by bringing to the international stage a French vision of non-alcoholic wine, rooted in exacting standards, savoir-faire and innovation, and to keep evolving the codes of celebration.

A new chapter will be written in spring 2027, with the opening of Domaine French Bloom in Limoux, the first estate dedicated to non-alcoholic wine. It is a place conceived as a new expression of the Maison, devoted to discovering its world and its savoir-faire, and one that will accompany French Bloom in the years ahead.

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SOURCE French Bloom