TGI Fridays Enters Las Vegas With New Franchise Partnership, Continuing its Domestic Expansion

LVP Food Service Concepts, LLC Will Operate Five Restaurants in Las Vegas, Bringing A New Type of Celebration to Sin City

Marks Fridays' second U.S. development agreement in three months, progressing against its "1-2-3 Strategic Vision"

DALLAS, Nov. 9, 2026 /PRNewswire/ -- TGI Fridays, where the world goes to celebrate, today announced a development agreement with LVP Food Service Concepts, LLC, an entity of LV Petroleum, to open five new Fridays restaurants in the Las Vegas market over the next three years. The agreement marks Fridays second domestic development announcement in three months, following its agreement with Bliss Bites to open multiple restaurants in New York.

The agreement continues to advance the momentum of Fridays' "1-2-3 Strategic Vision," its comprehensive growth plan charting a path to more than 1,000 units and $2 billion in annual revenue by 2030. The plan to open five new restaurants reflects LVP Food Service Concepts' confidence in Fridays position in an outperforming U.S. casual dining market and aligns with Fridays focus on pairing the brand's heritage with disciplined, franchisee-led expansion.

"We're focusing on growing our domestic footprint to continue delivering on our "1-2-3 Strategic Vision", and a non-negotiable for our partners is having a proven track record in markets where our iconic brand belongs. And what two entities are as synonymous with celebration as TGI Fridays and Las Vegas?!" said Ashley Kirkley, Chief Operating Officer of TGI Fridays. "LVP Food Service Concept's history of partnering with America's favorite brands makes them the ideal partner to bring TGI Fridays back to Las Vegas, a market they know better than anyone and we look forward to a long and fruitful relationship."

LVP Food Service Concepts has a diverse portfolio of QSR and casual-dining brands, owning multiple well-known restaurants throughout the Las Vegas market. The company's regional expertise and authentic passion for leading restaurants makes it the ideal partner for TGI Fridays. The agreement gives LVP Food Service Concepts sole rights to the Las Vegas market, and over the next three years the company plans to open restaurants in traditional and non-traditional (hotels and casinos) alike.

"TGI Fridays is an iconic, one-of-a-kind brand with strong differentiators, and it takes real pride in hospitality and creating memorable experiences for guests," said Jeanette L. Davis, Snr. Vice President, LV Petroleum. "The Las Vegas restaurant landscape needs well-known, accessible brands that provide guests with craveable food and bold flavors. We are excited to be working with such an iconic brand and look forward to a successful relationship."

To learn more about TGI Fridays® franchise opportunities, please visit www. tgifridays.com/franchise/.

About TGI Fridays^® 

Founded in 1965 as the world's first casual bar and grill, TGI Fridays^® is where the world goes to celebrate. Operating nearly 400 restaurants in almost 40 countries, Fridays^® brings people together through its craveable American classics, legendary cocktails and that unmistakable Fridays^® feeling - all brought to life by its rockstar teams. Whether it's full-service dining or bold-format convenience, TGI Fridays^® franchise-first approach, operational excellence, and brand power are built to scale. Franchisees are supported by global hubs in Dallas, Dubai and London, complemented by regional resources in select markets. Visit www.tgifridays.com for more information, join Fridays Rewards^®, and follow TGI Fridays® on social media: Instagram @tgifridays, Tik Tok @tgifridays, Facebook TGI Fridays, and LinkedIn TGI Fridays. 

About LV Petroleum LLC:

LV Petroleum LLC is a leading developer and operator of travel centers, convenience stores, and quick-service restaurants throughout the United States. Founded in 2014 by Guy Madmon and Val Amiel, and headquartered in Las Vegas, Nevada, LV Petroleum operates over 84 travel center locations, 180 quick-service restaurants and 30 convenience stores. The company also operates over 30 different franchise brands, including Arby's, Bojangles, Dunkin', and Starbucks, among others, as well as TravelCenters of America (TA) locations. LV Petroleum is committed to providing exceptional services, innovative solutions, and memorable experiences for travelers and local communities alike.

Media Contact:

tgifridays@icrinc.com 

 

View original content:https://www.prnewswire.com/news-releases/tgi-fridays-enters-las-vegas-with-new-franchise-partnership-continuing-its-domestic-expansion-302931998.html

SOURCE TGI Fridays