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Learn Why The Bull Case For Ferrari (BIT:RACE) Could Change Following Raised Earnings Guidance

Simply Wall St·11/08/2026 11:34:34
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  • Ferrari raised 2026 net revenue guidance to €7.65b and reported higher Q3 2026 sales of €1,856.6m and net income of €429.91m, with nine month figures also above the prior year.
  • The Luce, Ferrari's first fully electric model, is already sold out for 2027 allocation, indicating firm demand before customers have even test driven the car.
  • Next, the focus shifts to how Ferrari's raised guidance and Luce EV demand could influence the existing investment narrative that investors follow.

Scan how Ferrari’s raised 2026 guidance and Luce EV demand compare with other potential opportunities by reviewing our hand picked 222 high quality undervalued stocks.

Ferrari Investment Narrative Recap

To own Ferrari, you need to believe the brand can keep turning scarcity, personalization and electrification into steady earnings, without relying on breakneck expansion. The slightly higher 2026 revenue guidance to €7.65b plus solid Q3 and nine month results speak to a business still leaning on pricing power and a full order book. For now, nothing in this update reshapes that thesis.

The key short term swing factor remains execution on electrification and hybrids, while keeping margins resilient against FX and Formula 1 costs. Luce demand and current earnings support that story, although higher racing spend and fixed personalization capacity still sit as the biggest operational risks if high value options or FX move against Ferrari.

The Luce allocation update is the clearest operational signal tied to this earnings print. A first fully electric Ferrari sold out for 2027, before most drivers have sat in it, reinforces the catalyst that electrification and new models can sustain order visibility into 2027 and beyond. That matters for a business already priced on strong brand power and scarcity.

This also interacts with the risk list. If electrified models like Luce keep attracting affluent buyers, Ferrari has more room to absorb FX headwinds, Formula 1 spending and the expanded paint and personalization footprint. If that appetite cooled, those same fixed investments and development bills could put more strain on margins and cash generation than the current guidance implies.

Ferrari's analyst narrative points to revenues of €9.0b and earnings of €2.1b by 2029, based on an assumed 6.2% yearly revenue growth rate and a move in profit margins from 22.5% today to 23.5%. That path implies earnings increasing by about €0.4b from current earnings of €1.7b to the 2029 consensus level.

Uncover how Ferrari's fair value indicates a 5% potential upside to its current price before that discount narrows.

BIT:RACE 1-Year Stock Price Chart
BIT:RACE 1-Year Stock Price Chart

Exploring Other Perspectives

Some bullish analysts treat Ferrari’s cash returns as the real swing factor. Before this guidance upgrade, they were already assuming about €7.1b of 2025 revenue and more than €2.1b of 2025 EBIT. You can see how that more optimistic story might shift again after the Luce update, so it helps to compare several viewpoints.

Explore 5 other Ferrari fair value estimates, including one that suggests as much as 15% upside from the current price.

The Verdict Is Yours

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so consider developing your own view.

  • A great starting point for your Ferrari research is our analysis highlighting 2 key rewards that could impact your investment decision.
  • See our latest analysis for Ferrari. The report includes a comprehensive fundamental analysis summarized in a single visual, the Snowflake, making it easier to evaluate Ferrari's overall financial health at a glance.

Looking for more investment ideas beyond Ferrari?

Once you have a view on Ferrari, it can help to scan a broader watchlist so you are not relying on a single story to shape your portfolio.