RRD study finds 22% of consumers plan tax refund-funded home improvements, major retail purchases in 2027

• R.R. Donnelley's September 2026 consumer study found 22% plan to use tax refunds for home improvements or major retail purchases in 2027.
• For purchases above $250, 57% research for four days to several weeks; 45% prioritize overall cost.
• Promotional physical mailers engage 67% of consumers; 54% find direct mail easier to save than digital advertising.
• Half of consumers recall promotional messaging better with combined print and online advertising; 16% purchase online following direct mail.
• The report recommends scheduling major promotional mailings for Q1 and early Q2 to capture tax-refund spending.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. R.R. Donnelley & Sons Company published the original content used to generate this news brief on November 06, 2026, and is solely responsible for the information contained therein.