Fox Roku Deal Puts PubMatic Stock In Focus For Connected TV Investors

Streaming just took a sharp turn with Fox closing its US$22b deal for Roku, instantly reshaping who controls your TV screen and who sells the ads on it. That kind of power shift can reprice expectations fast, which is why investors watching connected TV and ad-supported platforms are paying close attention. This piece breaks down how that news ripples through three stocks that screen well on this theme and what that could mean for your watchlist.

The stocks covered below are only a starter pack for the connected TV theme, and the full screen on Simply Wall St picked up 3 more U.S.-listed streaming and ad-supported platforms with equally compelling narratives that are not featured in this article. To go straight to the source and identify, compare, and analyze potential higher conviction setups across the broader universe, head into the Connected TV and Streaming Advertising Platforms screener.

PubMatic (PUBM)

PubMatic plugs straight into the connected TV theme as the sell side platform helping streaming publishers and advertisers run programmatic video campaigns in real time. It is a useful bellwether for how budget follows viewing across screens.

PubMatic operates a cloud platform that runs real time programmatic ads for digital publishers across formats including connected TV, generating about US$289 million from internet information services, with a market value near US$765 million.

"PubMatic is still exposed to the long running shift of ad budgets from traditional TV to digital channels such as connected TV. Management now reports CTV at roughly 20% of revenue and growing faster than the company average."

The real test now is how one quiet shift in its mix influences future margins and the pricing power behind those streaming ad dollars.

Those mix shifts are where the story gets interesting, and the full narrative for PubMatic unpacks how CTV momentum, take rates, and capital discipline could be quietly resetting the risk reward profile.

MNTN (MNTN)

MNTN is effectively the pure play in this screener. It gives brands a way to run measurable Connected TV campaigns that behave more like search or social ads, which makes it one of the clearest tests of how fast performance marketing moves onto the biggest screen.

MNTN runs a self-serve Connected TV advertising platform that turns streaming inventory into measurable performance marketing, helping brands track conversions and revenue from TV. The stock’s market value is about US$776 million.

"Although MNTN is seeing broad interest in Performance TV as streaming viewing habits deepen, the move from early adopters to mainstream advertisers could progress more slowly than hoped."

What happens if one quiet shift in how smaller advertisers commit budgets to Connected TV changes the pace of that whole story?

That inflection point is where it gets interesting, and the full narrative for MNTN breaks down how MNTN’s Performance TV model could be accelerating while old TV planning habits are masking the shift.

DoubleVerify Holdings (DV)

DoubleVerify Holdings sits a layer above the streaming and connected TV pipes, giving advertisers the tools to check whether their video ads actually show up where and how they intended, and it earns about US$786 million from data processing with a market value near US$2.1b.

DoubleVerify plugs into the CTV and streaming theme as the scorekeeper, helping brands check that their ads on connected TV and digital video are viewable, fraud free and in the right context before budgets move in a bigger way.

"The build out of Connected TV coverage, with CTV measurement impression volumes up 28% year over year and expected to grow faster than overall company revenue, provides room for DoubleVerify Holdings to align its product and revenue mix with areas where advertisers are spending more."

The real swing factor is how one subtle shift in how advertisers value measurement quality could ripple through pricing power and long term profitability.

That shift in how quality is priced is the crux, and the full narrative for DoubleVerify Holdings shows where DoubleVerify Holdings could be quietly decoupling from broader ad tech worries.

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