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Mintel sees 2027 brand growth shifting from standalone products to outcome-driven systems

PUBT·11/06/2026 16:45:56
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Mintel sees 2027 brand growth shifting from standalone products to outcome-driven systems
  • Mintel's 2027 Global Predictions forecast brand growth shifting from standalone products toward connected systems delivering consumer outcomes, intensifying cross-sector competition.
  • Wellness competition will shift toward recommendation engines; half of US consumers use or are interested in generative AI for health and wellness.
  • Healthcare accounted for 58% of global stress-relief or relaxation product launches in 2025, highlighting competition facing food and drink brands.
  • US adult beauty supplement use rose to 23% in 2026 from 17% in 2022, expanding opportunities beyond topical products.
  • Household automation threatens cleaning brands' consumer relationships; nearly 7 in 10 US adults envision homes anticipating their needs.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Mintel Group Ltd. published the original content used to generate this news brief on November 06, 2026, and is solely responsible for the information contained therein.