The Freedonia Group Launches New Website, Emphasizing Key Analysts in an AI-Driven Research Market

New site unifies Freedonia's four research brands and gives customers direct access to accountable, US-based analysts.

ROCKVILLE, Md., Nov. 5, 2026 /PRNewswire/ -- The Freedonia Group, a leading provider of global market intelligence, today announced the launch of its new website. The updated platform unifies research across the company's four specialized brands — The Freedonia Group, Packaged Facts, Simba Information, and Freedonia Focus Reports — as well as its custom research group, Freedonia Strategic Insights.

The new website pulls all these brands together into a single customer experience built around one core principle: real analysts producing rigorous market research data, forecasts, and insights that customers can trust.

As AI-generated reports crowd the market research industry, Freedonia's redesigned site emphasizes identifiable analysts, primary research, and transparent methodology. Customers can explore the company's research brands, learn about the analysts covering their markets, and review options for published research, membership, detailed data, and custom projects in one place.

"In a market increasingly crowded with AI-generated research, customers need to know who stands behind the analysis, the methodology, and the numbers. Our new site makes that accountability clear."

— Rob Granader, Chief Executive Officer, The Freedonia Group

"We're market research consultants first. That means we don't just deliver reports — we provide insights grounded in primary research, direct market conversations, and thorough methodology. Every analyst on our team is accountable for the quality of that work, and the new site is designed to make that accountability visible."

— Ann Jacoby, Managing Director, The Freedonia Group

What's New on the Site

• Named-analyst pages: All nine research categories connect customers directly to the analyst covering their market, with background and contact information. These pages put a name behind the research and give customers a direct point of contact when exploring coverage relevant to their business.
• Unified brand access: A single platform integrates The Freedonia Group's B2B/industrial research, Packaged Facts' consumer and pet market intelligence, Simba Information's education publishing coverage, and Freedonia Focus Reports' market overviews.
• Membership and Deep Data: Dedicated pages explain Knowledge Center membership's research library and analyst access, and Deep Data's detailed market models, regional and segment breakouts, and historical data back to 2000.
• Custom research: Freedonia Strategic Insights' own page explains project management and confidentiality protections that separate custom engagements from published research. The division has completed more than 360 client engagements since 2015. For customers considering a custom project, this introduces how engagements are handled and how confidential work remains distinct from the company's published research.

40+ Years of Market Intelligence & Named Analyst Research

Since its founding in 1985, The Freedonia Group's analysts have been regularly cited in The Wall Street Journal, The New York Times, Bloomberg, and NPR. The company's research has also informed public policy — Freedonia Strategic Insights' custom research for the American Recyclable Plastic Bag Alliance was cited in New Jersey legislation and covered by national media. And no brand has been cited in more S-1 documents that investors rely on when a company is going public.

Visit www.freedoniagroup.com to connect with analysts, explore Knowledge Center membership, or start a custom research project.

About The Freedonia Group

Headquartered in Rockville, Maryland, The Freedonia Group provides product analyses, forecasts, industry trends, and market share information to corporations, consulting firms, and investment banks worldwide. Its US-based analysts deliver primary research across more than 30 major industries. Freedonia Focus Reports spans 500+ topics. Freedonia Strategic Insights has completed more than 360 client engagements since 2015 for manufacturers, investment firms, and industry associations.

Media Contact

Joe Beck  •  Digital Marketing Manager  •  The Freedonia Group

426029@email4pr.com  •  (800) 927-5900

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SOURCE The Freedonia Group