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PSQ Holdings Completes Sale of EveryLife to FreeHold Brands

PUBT·11/05/2026 13:02:04
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PSQ Holdings Completes Sale of EveryLife to FreeHold Brands
  • PSQ Holdings completed the sale of its direct-to-consumer baby products business EveryLife to FreeHold Brands for $5.5 million, subject to customary adjustments.
  • Consideration comprised $1 million in cash paid at closing and a $4.5 million promissory note secured by EveryLife's assets.
  • The sale completes a 12-month refocusing effort, leaving the business operating exclusively in payments and consumer financing.
  • Proceeds will strengthen the balance sheet and fund growth initiatives across its fintech businesses.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PSQ Holdings Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202611050800BIZWIRE_USPR_____20261105_BW119750) on November 05, 2026, and is solely responsible for the information contained therein.