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Carlsberg Denies Partnership With Hyrox Malaysia Following Religious, Cultural Backlash

MT Newswires·11/05/2026 04:38:36
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04:38 AM EST, 11/05/2026 (MT Newswires) -- Carlsberg (CARL-A.CO, CARL-B.CO) denied any sponsorship ties with Hyrox Malaysia after the global fitness race announced that it was dropping its partnership with the alcoholic beverage company amid religious and cultural backlash. In an Instagram post on Wednesday, the Danish brewer clarified that its partnership with Hyrox covers events in Singapore, Hong Kong, Taiwan, and Vietnam, and does not include the Kuala Lumpur event in December. "At Carlsberg Malaysia, we adhere to the country's local laws, regulations, and respect cultural sensitivities," it added.