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Why Cricut Stock Soared 50% Today
Key Points
Cricut stock jumped 50% after a fantastic third-quarter report.
Product sales rose 17% and international sales soared 30%.
Easy year-over-year comparisons helped, but the momentum still looks real.
Creative-tech pioneer Cricut (NASDAQ:CRCT) posted Q3 2026 results on Tuesday evening. Today, the stock is up by exactly 50% as of 1:40 p.m. ET. It trades for prices not seen since the fall of 2023. Yep, Cricut smashed expectations in the last quarter.
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Low bar, high jump
The average Wall Street analyst expected a lukewarm report. Earnings were supposed to rise from $0.04 per share in the year-ago period to $0.05 this time. On the top line, the consensus called for 4.7% growth to $164.4 million.
Cricut left those targets far behind, posting $0.13 of earnings per share on $188.6 million in sales.
The installed base is paying off
The Platform segment saw single-digit revenue growth and flattish revenue per user. In the Products division, on the other hand, sales roared 17% higher and international sales jumped 30%.
In all fairness, Q3 2025 was a soft quarter, which made this year's comparison easier. Still, Cricut is building a critical mass of installed machines in America and a few overseas markets. As a result, marketing pushes and new product introductions can move the financial needle much further.
The stock still looks affordable at 19.2 times trailing earnings, after Wednesday's massive price jump. Not bad for a company Wall Street had nearly written off as a pandemic fad in 2021. Cricut just reminded Wall Street that machine-aided crafting never really went out of style.
Anders Bylund has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.