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On November 4, the reporter learned that Taobao's high-end at-home catering project “Family Feast” began grayscale testing in Beijing in mid-October. The first batch covered 6 brands and 18 stores. Following Shanghai, Hangzhou, Chengdu, and Shenzhen, Beijing became a new “family feast” city, and the national coverage of the project expanded to 27 brands and more than 50 stores.

Zhitongcaijing·11/04/2026 03:33:00
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On November 4, the reporter learned that Taobao's high-end at-home catering project “Family Feast” began grayscale testing in Beijing in mid-October. The first batch covered 6 brands and 18 stores. Following Shanghai, Hangzhou, Chengdu, and Shenzhen, Beijing became a new “family feast” city, and the national coverage of the project expanded to 27 brands and more than 50 stores.