CINNO Research: Global AMOLED smartphone panel shipments in the third quarter fell 9.3% year-on-year to about 230 million pieces

The Zhitong Finance App learned that according to CINNO Research statistics, the global market shipped about 230 million AMOLED smartphone panels in the third quarter of 2026, down 9.3% year on year and 0.7% month on month. The month-on-month increase was significantly narrower than 7.7% in the second quarter, and the market entered the demand digestion stage. The year-on-year pressure was on the one hand, demand was advanced and orders were advanced in the second quarter. On the other hand, the cost of core components such as memory rose, leading to a conservative trend in domestic Android brand procurement. Combined with the high base figure of 20.3% month-on-month increase in the third quarter of last year, this also affected year-on-year performance.

Structurally, flexible panels are still the main force of AMOLED smartphone panels, accounting for 81.4% of shipments, down 1.4 percentage points from month to month, and up 1.3 percentage points year on year. The month-on-month weakening was mainly affected by the pre-release of demand in the second quarter. Flexible panel shipments declined slightly month-on-month, but compared to the same period last year, the share of flexible panels continued to increase. In the long run, it is still the mainstream direction for smartphone AMOLED panels.

Source: CINNO Quarterly Mobile Phone Panel Value Chain Report

By region, in the third quarter of 2026, the share of global AMOLED smartphone panel shipments in South Korea accounted for 52.1%, up 0.5 percentage points year on year, up 2.8 percentage points from month to month, returning to more than half, mainly due to short-term impetus from Apple's new phone stocking; domestic manufacturers accounted for 47.9% of shipments, down 0.5 percentage points year on year and 2.8 percentage points month on month.

Looking at the market pattern, Samsung Display (SDC) AMOLED smartphone panel shipments fell 13.6% year on year, and the market share narrowed from 43.4% in the same period last year to 41.3%. The market share fell 2.1 percentage points year on year, mainly due to the increase in storage prices and the trend towards conservative inventory in its own terminals, giving priority to guaranteeing high value-added products;

BOE (BOE) AMOLED smartphone panel shipments fell 2.3% year on year, the smallest drop among mainstream manufacturers. The market share increased 1.2 percentage points year on year to 17.0%, ranking second in the world and number one in the country. Mainly based on its balanced customer structure, stable delivery and yield advantages, it continued to import flagship and folding screen orders, and its share bucked the trend;

LG Display (LGD) AMOLED smartphone panel shipments increased 19.5% year on year, and the market share increased 2.6 percentage points year on year to 10.9% year on year. The share increased the most year over year, ranking third in the world. The increase was mainly driven by the preparation of new Apple models;

Visionox (Visionox) AMOLED smartphone panel shipments fell 22.9% year on year, the biggest drop among mainstream manufacturers. Market share fell 1.9 percentage points to 10.8% year over year, mainly affected by the high base for the same period last year. Shipments in the third quarter of last year were the highest in the same quarter since 2021.

Source: CINNO Quarterly Mobile Phone Panel Value Chain Report

Looking at flexible panel shipments, in the third quarter of 2026, global AMOLED smartphone panel shipments were about 180 million pieces, down 7.8% year on year, down 1.0% from month to month, accounting for 81.4%, down 1.4 percentage points from month to month, up 1.3 percentage points year on year. Among them, South Korea's share was 45.9%, up 2.2 percentage points year on year; domestic manufacturers accounted for 54.1% of shipments, down 2.2 percentage points year on year.

In the third quarter of 2026, Samsung Display (SDC) flexible AMOLED smartphone panel shipments fell 10.2% year on year, down 8.7% month on month, market share was 32.6%, down 0.9 percentage points year on year. The year-on-year decline in flexible panel shipments was less than the decline in overall shipments. Resources continued to lean towards high value-added flexible products, and the flexible business performance was superior to its overall performance;

Shipments of BOE (BOE) flexible AMOLED smartphone panels fell 2.3% year on year, the smallest drop among mainstream manufacturers. The decline was 6.6% month-on-month, market share was 20.8%, and the year-on-year increase was 1.2 percentage points, mainly benefiting from its diverse customer structure and deep binding with flagship models of many mainstream domestic brands;

LG Display (LGD) flexible AMOLED smartphone panel shipments increased 19.5% year on year, 57.1% month on month, market share 13.3%, up 3.1 percentage points year on year, and rose 3.1 percentage points year on year to the third largest flexible market in the world. The increase was mainly due to Apple's order volume. Combined with the peak iPhone panel supply season in the third quarter, shipments increased markedly;

Shipments of Tianma (Tianma) flexible AMOLED smartphone panels fell 12.9% year on year, 10.9% month on month, market share was 11.8%, down 0.7 percentage points year on year. Mainly affected by price increases in upstream memory chips and weakening demand in the mid-tier market, shipping pressure was obvious.