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The conference emphasized that it is necessary to focus on leading agricultural industries that drive many farmers and have a long chain, determine a list of key brand protection in the region; focus on areas and links prone to infringement, and concentrate on investigating and handling a number of agricultural brand infringement cases of bad nature and widespread impact. It is necessary to establish and improve cross-departmental working mechanisms such as regular meetings, lead transfer, joint law enforcement, and information sharing. Major cases involving a wide range of regions, high social attention, and complicated cases are listed and supervised. Cross-regional cooperation and investigation should be strengthened against infringing acts such as offsite fraud and cross-regional counterfeiting sales, so that clues can be discovered in one place, linked in many places, and cracked down on the whole chain. The conference called for promoting agricultural brand cultivation and protection in an integrated manner, implementing agricultural brand quality cultivation plans in depth, and standardizing the promotion of provincial agricultural brand catalogues. It is necessary to strengthen agricultural brand management support, support regions with mature conditions to speed up local legislation on agricultural brands, and regulate the permitted use of regional public brand logos. We must pay close attention to the quality and safety supervision of agricultural products, and fully implement the certification system for meeting promises and standards.

Zhitongcaijing·11/03/2026 10:01:26
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The conference emphasized that it is necessary to focus on leading agricultural industries that drive many farmers and have a long chain, determine a list of key brand protection in the region; focus on areas and links prone to infringement, and concentrate on investigating and handling a number of agricultural brand infringement cases of bad nature and widespread impact. It is necessary to establish and improve cross-departmental working mechanisms such as regular meetings, lead transfer, joint law enforcement, and information sharing. Major cases involving a wide range of regions, high social attention, and complicated cases are listed and supervised. Cross-regional cooperation and investigation should be strengthened against infringing acts such as offsite fraud and cross-regional counterfeiting sales, so that clues can be discovered in one place, linked in many places, and cracked down on the whole chain. The conference called for promoting agricultural brand cultivation and protection in an integrated manner, implementing agricultural brand quality cultivation plans in depth, and standardizing the promotion of provincial agricultural brand catalogues. It is necessary to strengthen agricultural brand management support, support regions with mature conditions to speed up local legislation on agricultural brands, and regulate the permitted use of regional public brand logos. We must pay close attention to the quality and safety supervision of agricultural products, and fully implement the certification system for meeting promises and standards.