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On November 3, QuestMobile released the “China Mobile Internet Autumn Report”. As of September 2026, the number of monthly active mobile Internet users in China reached 1,281 billion, a slight increase of 0.9% over the previous year; in September, the monthly per capita usage time was 189.8 hours, an increase of 6.5% over the previous year. Judging from the increase in mobile Internet usage time, short drama videos and short videos have become the core engine. As of September 2026, their growth contribution rate reached 111.5%. In terms of the number of users, in September 2026, the top three apps within the Douyin Group became Douyin, Hongguo's free skit, and Doubao. The total number of users removed was 1,029 million, 430 million, and 419 million respectively. Hongguo has already surpassed Douyin, Today's Headline, and Douyin Express.

Zhitongcaijing·11/03/2026 06:17:11
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On November 3, QuestMobile released the “China Mobile Internet Autumn Report”. As of September 2026, the number of monthly active mobile Internet users in China reached 1,281 billion, a slight increase of 0.9% over the previous year; in September, the monthly per capita usage time was 189.8 hours, an increase of 6.5% over the previous year. Judging from the increase in mobile Internet usage time, short drama videos and short videos have become the core engine. As of September 2026, their growth contribution rate reached 111.5%. In terms of the number of users, in September 2026, the top three apps within the Douyin Group became Douyin, Hongguo's free skit, and Doubao. The total number of users removed was 1,029 million, 430 million, and 419 million respectively. Hongguo has already surpassed Douyin, Today's Headline, and Douyin Express.