On October 31, Chu Ruixue, chairman of Xinxuan Group, premiered Double 11. According to data disclosed by Xinxuan Group, Chu Ruixue reached the top of the Kuaishou hot seller list 1 hour after the launch of the broadcast. A variety of popular products such as food, skincare, and big-name milk, and explosives of domestic products continued to be popular. Furthermore, during the first broadcast of Double 11 this year, the overall popularity of Xin Xuan's live broadcast was high, and the cumulative number of viewers increased by 68.4%; many anchors GMV continued to grow. Among them, Dan Niu increased 242% compared to the same period last year, and Sakura and Xu Jie increased 103% and 45% year over year.

On October 31, Chu Ruixue, chairman of Xinxuan Group, premiered Double 11. According to data disclosed by Xinxuan Group, Chu Ruixue reached the top of the Kuaishou hot seller list 1 hour after the launch of the broadcast. A variety of popular products such as food, skincare, and big-name milk, and explosives of domestic products continued to be popular. Furthermore, during the first broadcast of Double 11 this year, the overall popularity of Xin Xuan's live broadcast was high, and the cumulative number of viewers increased by 68.4%; many anchors GMV continued to grow. Among them, Dan Niu increased 242% compared to the same period last year, and Sakura and Xu Jie increased 103% and 45% year over year.