“China Haul” refers to unpacking videos of foreign tourists focusing on showing Chinese products they have bought on social platforms after visiting China. Recently, this buzzword has gone viral on overseas social media. Unlike scattered shopping sharing in the past, today's “China Haul” has formed a complete communication chain: many foreign tourists prepare a “must-buy list” on social platforms before departure, go straight to target stores to buy, and then share their shopping experiences through unboxing videos after returning home, encouraging more overseas netizens to include China as travel destinations. In the past, tea, silk, and giant panda dolls were “Chinese souvenirs” in the memories of many foreign tourists, but now digital products such as drones and AI glasses, domestic cosmetics, health supplements, and trendy toys are becoming more and more popular among overseas tourists. Some people say “China Haul” sounds like “China is good”. Foreign tourists come empty and return with a full load, using their actions to prove that China is really good.

“China Haul” refers to unpacking videos of foreign tourists focusing on showing Chinese products they have bought on social platforms after visiting China. Recently, this buzzword has gone viral on overseas social media. Unlike scattered shopping sharing in the past, today's “China Haul” has formed a complete communication chain: many foreign tourists prepare a “must-buy list” on social platforms before departure, go straight to target stores to buy, and then share their shopping experiences through unboxing videos after returning home, encouraging more overseas netizens to include China as travel destinations. In the past, tea, silk, and giant panda dolls were “Chinese souvenirs” in the memories of many foreign tourists, but now digital products such as drones and AI glasses, domestic cosmetics, health supplements, and trendy toys are becoming more and more popular among overseas tourists. Some people say “China Haul” sounds like “China is good”. Foreign tourists come empty and return with a full load, using their actions to prove that China is really good.