Molson Coors Beverage (TAP) Joins Grand Slam Of Curling, Is It Still 8% Undervalued?

Molson Coors Beverage (TAP) just signed on as presenting partner of the 2026 Grand Slam of Curling season, a marketing move centered on in-venue branding, broadcast exposure, and curling focused content.

Molson Coors Beverage shares have moved up over the past month, with a 30 day share price return of 8.84% and a 1 day gain of 2.32%. However, year to date the share price is down 15.36% and the 3 year total shareholder return is down 24.29%, which points to improving short term momentum against a weaker longer term record as the Grand Slam of Curling partnership adds a fresh marketing angle to the story.

Scan beyond Molson Coors Beverage and compare this curling-fueled marketing story with other consumer stocks on our curated list of 19 high quality undiscovered gems

Molson Coors Beverage has a broad portfolio, global reach, and fresh marketing fuel from curling. The real tension now sits in the price. Are you paying up, or getting paid for the risk here?

Most Popular Narrative: 8.4% Undervalued

Molson Coors Beverage is trading at $40.12 against a widely followed fair value estimate of $43.81. This frames the curling marketing push inside a story where valuation still leans supportive and the gap is not huge but meaningful for investors tracking sentiment.

Ongoing balance sheet improvement, with net debt to EBITDA at 2.53x, alongside a US$2.35b remaining share repurchase authorisation after buying back 15.3% of Class B shares, gives Molson Coors Beverage capacity to keep returning cash while funding growth investments, which can lift earnings per share.

See why 25 investors see Molson Coors Beverage as 8% undervalued.

Result: Fair Value of $43.81 (UNDERVALUED)

Still, the narrative can break if U.S. beer volumes remain weak or if input costs such as aluminum and freight rise faster than Molson Coors Beverage’s cost savings plan.

Find out about the key risks to this Molson Coors Beverage narrative.

Next Steps

The story on Molson Coors Beverage remains mixed, with some investors leaning one way following the curling deal and the observed valuation gap. Consider reviewing the underlying data promptly, including 3 key rewards and 2 important warning signs.

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• Target resilient cash generators and review a curated list of solid balance sheet and fundamentals (24 results) to see which businesses pair financial strength with fundamental support.
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