Reddit (NYSE:RDDT) extended its steep sell-off, falling to its lowest level since April last year. It ended the week at $91.73, 67.35% below its all-time high, with its market capitalization shrinking from $51.2 billion to $17.6 billion. The slide could continue as analysts begin slashing their price targets.
Reddit stock slumped after the social media giant published its third-quarter earnings, which showed that artificial intelligence (AI) is disrupting its business. In his statement, CEO Steve Huffman pointed to the impact of AI search, which he said has driven a sharp decline in search referral traffic. October traffic fell by more than 1 million referrals per week on average.
Top analysts have started scaling down their targets for Reddit shares, noting that the ongoing challenges will continue in the future. Michael Morris, a Guggenheim analyst, slashed the target from $255 to $170, while maintaining his buy rating.
Needham’s Laura Martin slashed her target by half, moving it from $300 to $150, while Wells Fargo’s Alec Brondolo cut from $142 to $110. Other analysts who slashed their targets are from companies like Truist and Oppenheimer. The average target among analysts is $197, down from $223 in the same period last year.
On the positive side, despite the challenges, Reddit’s business continued growing in the third quarter. Its revenue jumped by 53% to $895 million, with its gross margin rising by 50 basis points to 91.5%. The average revenue per user also continued to rise to $6.87.
The management expects that its revenue growth will continue in the coming quarters. Management expects that its revenue will be between $1 billion and $1.03 billion, with the upper side being lower than the expected $1.05 billion.
On the daily chart, the RDDT stock has been in a steady downward trend in the past few months. It has fallen from a high of $283 in September last year to $91.73.
The sell-off accelerated after its earnings report this week. It has now slumped below the important support level of $120, its lowest level in March this year.
The stock formed a head-and-shoulders pattern. It also moved below the 61.8% Fibonacci Retracement level. Therefore, the stock will likely remain under pressure, potentially to the key support level of $80, its lowest point in April last year.
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