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Referring to the multi-brand strategy, Chery Holding Group press spokesman Jin Yibo said that if a company chooses a brand or multiple brands, it is better to separate or combine according to the company's strategy, development timing, and competitive situation. Every company is not the same. The most critical issue with multiple brands is that each brand must be separated, that is, differentiated.

Zhitongcaijing·10/31/2026 06:09:00
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Referring to the multi-brand strategy, Chery Holding Group press spokesman Jin Yibo said that if a company chooses a brand or multiple brands, it is better to separate or combine according to the company's strategy, development timing, and competitive situation. Every company is not the same. The most critical issue with multiple brands is that each brand must be separated, that is, differentiated.