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According to the China Automobile Dealers Association, the auto market entered the traditional “Silver Ten” peak season in October, but the results were clearly insufficient. The National Day holiday effect, combined with large-scale fall auto shows and promotion policies in many places, led to a marked increase in customer traffic and orders in the first half of the month. However, in the second half of the month, the number of customers arriving at the store quickly fell back to normal levels, and demand release was not sustainable enough. At the terminal level, the wait-and-see mentality of holding coins continues. Consumers generally wait for the year-end discount window, the price comparison game intensifies, the car purchase decision cycle lengthens, and the quality of effective leads declines. At the same time, the penetration rate of new energy sources continues to rise, compounding fuel price factors to form constraints, and the overall transaction performance falls short of peak season expectations. Judging comprehensively, the retail sales volume of passenger car terminals is expected to be around 1.65 million units in October, which is basically the same as in September.

Zhitongcaijing·10/31/2026 02:33:07
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According to the China Automobile Dealers Association, the auto market entered the traditional “Silver Ten” peak season in October, but the results were clearly insufficient. The National Day holiday effect, combined with large-scale fall auto shows and promotion policies in many places, led to a marked increase in customer traffic and orders in the first half of the month. However, in the second half of the month, the number of customers arriving at the store quickly fell back to normal levels, and demand release was not sustainable enough. At the terminal level, the wait-and-see mentality of holding coins continues. Consumers generally wait for the year-end discount window, the price comparison game intensifies, the car purchase decision cycle lengthens, and the quality of effective leads declines. At the same time, the penetration rate of new energy sources continues to rise, compounding fuel price factors to form constraints, and the overall transaction performance falls short of peak season expectations. Judging comprehensively, the retail sales volume of passenger car terminals is expected to be around 1.65 million units in October, which is basically the same as in September.