Visa Survey Finds AI Shopping Use Rises to 54% of US Adults

• Visa's 2026 Holiday Spending Shift Survey found 54% of U.S. adults used AI for shopping, up from 47% last year.
• Only 23% of U.S. consumers trust generative AI to handle payments, highlighting a gap between shopping assistance and transaction adoption.
• Higher everyday costs prompted 84% of consumers to adjust spending habits; 47% sought discounts.
• Fraud concerns drove three-quarters of Americans to change shopping behavior, with 34% enabling two-factor authentication.
• Three in 10 Americans expect to buy holiday gifts from overseas sellers, rising to more than half of Gen Z.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Visa Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20261030617764) on October 30, 2026, and is solely responsible for the information contained therein.