Instagram, a subsidiary of Meta, is further increasing its video business, launching a series of new products to compete more aggressively with TikTok and Google's YouTube, and lay the foundation for a major expansion into TV. The new products include a “Features” feature that supports publishing horizontal screen videos of up to 90 minutes, and a “Series” feature designed specifically for fractional short dramas. In addition, Instagram will also revise the live streaming service Instagram Live, which has been in operation for ten years, to make live streaming more widely integrated into the application and easier to be discovered by users. Users can browse related live broadcasts on the Reels short video page even if they don't follow the anchor.

Instagram, a subsidiary of Meta, is further increasing its video business, launching a series of new products to compete more aggressively with TikTok and Google's YouTube, and lay the foundation for a major expansion into TV. The new products include a “Features” feature that supports publishing horizontal screen videos of up to 90 minutes, and a “Series” feature designed specifically for fractional short dramas. In addition, Instagram will also revise the live streaming service Instagram Live, which has been in operation for ten years, to make live streaming more widely integrated into the application and easier to be discovered by users. Users can browse related live broadcasts on the Reels short video page even if they don't follow the anchor.