NIQ Finds All-Gender Skincare Sales Rise 7% in Western Europe as Men's Products Stay Flat

• NIQ's October 30, 2026, report finds 36% of men prioritize appearance more than five years ago; 54% prioritize aging well.
• Gender-inclusive skincare sales rose 7% year over year across 10 Western European markets, while male-targeted skincare sales were flat.
• Brands explicitly marketed to men grew 3% across 57 countries, versus 7% for beauty and personal care overall.
• Men accounted for approximately 51% of online fragrance spending across five Western European markets over the year through June 2026.
• The findings suggest beauty brands focused solely on male-targeted products risk missing demand for products addressing specific skincare needs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on October 30, 2026, and is solely responsible for the information contained therein.