From indulgent new creations to beloved seasonal favorites, the American luxury chocolate brand brings a touch of elegance and delight to every holiday celebration.
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HENDERSON, Nev., Oct. 29, 2026 /PRNewswire/ -- Ethel M® Chocolates, proudly part of Mars, is celebrating the holiday season with its 2026 Holiday Collection, featuring new chocolate creations, limited-edition gifts and festive experiences. Back by popular demand, the 24-piece Advent Calendar joins new holiday-inspired flavors Santa is sure to love and collectible tins, offering something for every gifting occasion. Also, the brand's iconic Holiday Cactus Garden Lights return to Henderson for their 33rd year.

For 45 years, Ethel M Chocolates has remained dedicated to the art of small-batch chocolate-making, blending artisanal craftsmanship with carefully curated flavors. Each gem is meticulously crafted with the finest ingredients and no flavors or colors from artificial sources, to deliver the exceptional taste and quality that define American luxury chocolate.
"At Ethel M Chocolates, we believe the most meaningful holiday gifts are crafted with intention," said Mark Mackey, Chief Chocolatier, Ethel M Chocolates. "For this year's collection, we've brought together the artistry of small-batch chocolate-making and the flavors of the season to create thoughtful gifts that make holiday moments feel truly special."
Elevated Stocking Stuffers, Host Gifts and Stunning Table Toppers
The 2026 Holiday Collection brings people together with exquisite gifts worth gathering around, including:
Celebrate the Season at Ethel M Chocolates' Flagship Store
Ethel M Chocolates' 33rd Annual Holiday Cactus Garden Lights will illuminate the brand's three-acre botanical cactus garden with more than one million lights from Nov. 5, 2026, through Jan. 3, 2027. Santa will be available for pictures throughout the season, and, new this year, guests can purchase a Santa Express Pass for front-of-the-line access to meet Santa. Additional festive experiences and themed events will take place in the garden throughout the season.
A limited-edition holiday chocolate tasting experience will also be available in the Flagship Store Tasting Room from Nov. 5, 2026, through Jan. 1, 2027. Guests can sample five seasonal chocolates paired with fine wines for those 21+. Each reservation includes complimentary garden admission with front-of-the-line access to the garden. Reservations are available at EthelM.com while spots remain.
For more information about Ethel M Chocolates, the 33rd Annual Holiday Cactus Garden Lights and its stores, visit EthelM.com or follow the brand on Facebook, Instagram and TikTok.
About Ethel M Chocolates
Ethel M Chocolates, manufactured by Mars Snacking, has been creating small-batch, premium chocolates just outside of Las Vegas for over 45 years. Ethel M Chocolates are available in multiple locations throughout Southern Nevada and California, online at www.EthelM.com or by phone at 800-438-4356. The Ethel M Chocolates factory and Cactus Garden are located at 2 Cactus Garden Drive in Henderson, NV. For more information on the Cactus Garden, events, store hours, locations and ordering products, please visit us online to sign up to receive email notifications, or follow us on Facebook, Instagram and TikTok.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world's best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M'S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN'S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.
Contact: |
Lisa Vannerson |
Wendy Hsiao |
Ethel M Chocolates |
Weber Shandwick |
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SOURCE Mars, Incorporated