Jeffcoat Criminal Defense Lawyers Rebrands as True Defense Law Firm, Powered By Jeffcoat

Firm rebrand introduces a new name, identity, and renovated Columbia headquarters, reflecting the firm's expansive growth over close to three decades

COLUMBIA, S.C., Oct. 29, 2026 /PRNewswire/ -- Jeffcoat Criminal Defense Lawyers, a South Carolina-based criminal defense firm serving clients for more than 27 years, today announced it has officially rebranded as True Defense Law Firm - Powered By Jeffcoat. The transition includes a new name, logo, and visual identity, as well as a newly renovated headquarters in Columbia, and takes effect immediately with the launch of the firm's redesigned website.

The rebrand follows a renovation of the firm's Columbia headquarters at 807 Gervais St, Suite 200, Columbia, SC 29201. The new name, True Defense Law Firm - Powered By Jeffcoat, is built around the firm's guiding statement, "Rooted in Strength. Driven by Truth."

"This rebrand reflects what our firm has become over the past 27 years: a practice built on rigorous preparation and an unwavering commitment to our clients," said Michael Jeffcoat, founder of True Defense Law Firm - Powered by Jeffcoat. "It's the same team, the same fight, under a name that finally exemplifies what we've built. As we've grown over the years, we wanted an identity that could grow with us, and True Defense matches both that scale and that standard."

While the name and look are new, the firm's team, case results, and approach to defense remain unchanged. True Defense Law Firm - Powered By Jeffcoat continues to represent clients across South Carolina in matters including DUI defense, drug crimes, federal crimes, domestic violence, sex crimes, violent crimes, expungement, and professional license defense, with offices in Columbia, Sumter, Greenville, Myrtle Beach, Rock Hill, and North Charleston.

The firm has been voted "Best DUI Law Firm or Attorney" for seven consecutive years in the Free Times' Best of Columbia awards, and its attorneys have been recognized by Super Lawyers and The National Trial Lawyers Top 100.

True Defense Law Firm's new website is live at https://www.truedefenselaw.com. For more information, contact the firm at 803-200-1200.

About True Defense Law Firm 

True Defense Law Firm - Powered By Jeffcoat (formerly Jeffcoat Criminal Defense Lawyers) is a South Carolina-based criminal defense firm with more than 27 years of experience representing clients facing DUI, drug, domestic violence, sex crime, and other criminal charges. The firm operates six offices statewide and has been repeatedly recognized for excellence by Super Lawyers, The National Trial Lawyers, and Free Times' Best of Columbia awards.

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SOURCE True Defense Law Firm - Powered by Jeffcoat