Recently, the second season of the drama “VIVANT” broadcast on TBS TV in Japan seriously discredits China and portrayed the “China threat theory,” which sparked widespread disapproval and questioning on social platforms in both China and Japan. In this context, the news that Japan's Sanrio Corporation and “VIVANT” launched a joint product in July received renewed attention, and many Chinese and Japanese netizens criticized Sanrio for abandoning its long-promoted anti-war ideals. On the 28th, the reporter contacted Sanrio for an inquiry about the joint incident. As of press time, no response had been received. Sanrio is an enterprise specializing in the cultural industry. It has classic cartoon IPs such as Hello Kitty, Yugui Dog, and Melody.

Recently, the second season of the drama “VIVANT” broadcast on TBS TV in Japan seriously discredits China and portrayed the “China threat theory,” which sparked widespread disapproval and questioning on social platforms in both China and Japan. In this context, the news that Japan's Sanrio Corporation and “VIVANT” launched a joint product in July received renewed attention, and many Chinese and Japanese netizens criticized Sanrio for abandoning its long-promoted anti-war ideals. On the 28th, the reporter contacted Sanrio for an inquiry about the joint incident. As of press time, no response had been received. Sanrio is an enterprise specializing in the cultural industry. It has classic cartoon IPs such as Hello Kitty, Yugui Dog, and Melody.