Sprinklr Study Finds Only 27% of Organizations Can Precisely Quantify Customer-Facing AI Results

• Sprinklr's customer-facing AI report found 92% of live users said results met or exceeded expectations; only 27% could precisely quantify outcomes.
• Some 85% reported gains in at least one metric category their organization had not identified as tracked before deployment.
• Only 17% reported a named owner for AI business outcomes; precise measurement reached 46% with ownership versus 23% without.
• Just 34% defined goals and success metrics before deployment; 29% established performance baselines.
• The September 8–23, 2026, survey covered 807 U.S. professionals; headline findings used 536 respondents with AI applications in regular live use.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Sprinklr Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202610280800BIZWIRE_USPR_____20261028_BW149584) on October 28, 2026, and is solely responsible for the information contained therein.