Bread Financial Prices Offering of 5,000,000 Depositary Shares Representing Series C Preferred Stock

• Bread Financial priced 5,000,000 depositary shares representing interests in its 9.38% Fixed Rate Reset Non-Cumulative Perpetual Preferred Stock, Series C.
• Each depositary share represents a 1/40th interest in a preferred share, with a $25 liquidation preference per depositary share.
• The offering is expected to close November 3, 2026, generating approximately $120.16 million in net proceeds excluding the underwriters' option.
• Underwriters have a 30-day option from October 27, 2026, to purchase up to 750,000 additional depositary shares at the same price.
• Proceeds will fund general corporate purposes, potentially including contributions or loans to Comenity Capital Bank and share repurchases.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bread Financial Holdings Inc. published the original content used to generate this news brief via EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system operated by the U.S. Securities and Exchange Commission (Ref. ID: 0001101215-26-000099), on October 28, 2026, and is solely responsible for the information contained therein.