Coty And Brandlight Announce Strategic Partnership To Unleash Potential Of Brand Discovery And Visibility Across AI Assistants And Generative AI Search Platforms

Coty Inc. (NYSE:COTY), one of the world's largest beauty companies, and Brandlight, the market leader in AI visibility, today announced a strategic partnership to unleash the potential of brand discovery and visibility across AI assistants and generative AI search platforms.

As consumer discovery increasingly shifts from traditional search engines to AI assistants, the strategic partnership will empower brand teams across Coty to invest in new capabilities and stay ahead of changing consumer dynamics. This includes accelerating Coty's Generative Engine Optimization (GEO) capabilities, providing brand teams with new tools and insights, and helping them adapt to evolving consumer behaviors.