Ziebart Urges Drivers to Protect Their Automotive Investment as New Car Cost Soars Beyond $50,000

With Record-High Vehicle Prices and Vehicle Retention Climbing, Proactive Appearance and Rust Protection Can Help Consumer Cars Last Longer

TROY, Mich., Oct. 27, 2026 /PRNewswire/ -- Buying a new vehicle has become a major household expense. According to Kelley Blue Book's latest report, the average new-vehicle transaction price reached $50,562 last month, just $52 shy of a previous high from December of last year. Ziebart, a global provider of automotive appearance and protection services, encourages drivers to think beyond routine maintenance and consider how everyday exposure to road salt, moisture, debris, sunlight and spills can affect a vehicle over time.