ChargePoint Unveils Channel Partner Program To Help European Resellers Capture Growing Demand For EV Charging Infrastructure

Seeks to lead to enhanced profitability, faster sales cycles, and greater business support. The program provides partners in the UK, France, and the DACH, Benelux, and Nordic regions with financial incentives, deal protection, marketing resources, and technical training to help accelerate charging deployment while improving project success and long-term customer outcomes.

ChargePoint introduced a new partner program designed to help resellers across Europe capture growing demand for EV charging infrastructure.

Partner levels are based on annual performance and completion of key training and certification requirements, creating a clear and transparent growth path for resellers. As partners advance through Bronze, Silver, and Gold tiers, they unlock increasing discounts on charging hardware, software subscriptions, and services, along with performance-based rebates that reward business growth.

The program is specifically designed to help partners build more profitable and predictable businesses by expanding recurring revenue opportunities through software, managed services, and ongoing customer support. Open to all authorized ChargePoint resellers, the program provides a scalable framework for partners to grow their EV charging practices while delivering greater value to customers. Resellers not yet eligible for a partner tier can still benefit from many program offerings through ChargePoint's wholesale channel.

At the center of the program is the ChargePoint Partner Connect Portal, where registered and approved projects qualify for deal protection, rebates, incentives, and opportunity-sharing benefits that help partners compete and grow with confidence. Gold partners receive additional support through annual business planning and quarterly business reviews that align sales, marketing, service, and support objectives.

Unlike traditional hardware-focused channel programs, ChargePoint combines charging hardware, cloud software, services, training, marketing support, and business planning within a single framework designed to drive long-term partner success. The portfolio spans AC charging solutions such as CP6000 as well as the recently launched Express DC product line, including the Express Solo.

As fleets, workplaces, retail destinations, multifamily properties, and public charging operators continue to invest in electrification, the program equips partners with the tools, expertise, and resources needed to capture growing market demand, accelerate charging deployments, and deliver greater value to customers.