Brown & Brown sees 2027 maternity billing shift raising cost forecasting challenges for employers

• Maternity care billing will shift from bundled fees to itemized charges on January 1, 2027, increasing cost forecasting challenges for employer health plans.
• Greater pricing transparency could improve visibility into care utilization, though separate billing risks cost volatility and fragmented care.
• Employers should strengthen claims analytics and reassess reimbursement strategies to manage maternity spending under the new framework.
• Financial effects remain uncertain pending final coding, reimbursement and implementation guidance.

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