Digital Coupons Account for 53.9% of US Redemptions in 2025, Snipp Interactive Reports

• Digital coupon revenue is projected to reach $12.6 billion in 2026, according to a coupon-market analysis updated in October.
• Load-to-card digital offers captured 53.9% of US coupon redemptions in 2025, compared with 2.3% for free-standing inserts.
• Digital coupons recorded a 5.92% redemption rate in 2024, versus 1.64% across all coupons issued.
• Coupons prompted 71% of consumers to switch brands, highlighting their role in customer acquisition.
• Nearly 50% of promotional sales would have occurred without promotions, underscoring the need to measure incremental sales.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Snipp Interactive Inc. published the original content used to generate this news brief on October 26, 2026, and is solely responsible for the information contained therein.