Swedish Online Nicotine and Tobacco Sales Rise 6% in January-September, Outpacing E-Commerce Market

• Swedish online nicotine and tobacco sales rose 6% in January-September 2026, outpacing overall e-commerce growth of 2%.
• Third-quarter sales in the category fell 9% year over year, versus a 3% decline across e-commerce.
• Average quarterly spending per category customer dropped to SEK 740 from SEK 810 a year earlier.
• September’s online nicotine and tobacco buyer share increased to 6% of consumers from 5% a year earlier.
• Total Swedish e-commerce sales fell 7% year over year to SEK 13.4 billion that month.

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