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The “Double Eleven” promotion season has arrived, and all kinds of full discounts, pre-sales, and live streaming events have been intensively launched. Judging from consumer complaints in recent years, issues such as opaque prices, complicated rules, and distorted publicity are still concentrated areas for damage to consumers' rights and interests. The China Consumer Association, the China Society for Market Supervision and Administration, and the China Article Coding Center remind consumers to put “see clearly” before “grab quickly” and put “easy to use” before “looking cheap” when participating in promotional activities. Be wary of “price magic” and don't judge offers based on page discount margins. Understand the nature of the “deposit” and be careful about pre-sale lock-ups. Dismantle the “card and voucher puzzle” without being led by complicated rules. Distinguish between live streaming and “evaluation”, and not be misled by distorted information. Stay away from “private domain drainage” and do not trade privately. Strictly abide by “quantifying input and output” and properly store transaction documents.

Zhitongcaijing·10/26/2026 06:09:03
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The “Double Eleven” promotion season has arrived, and all kinds of full discounts, pre-sales, and live streaming events have been intensively launched. Judging from consumer complaints in recent years, issues such as opaque prices, complicated rules, and distorted publicity are still concentrated areas for damage to consumers' rights and interests. The China Consumer Association, the China Society for Market Supervision and Administration, and the China Article Coding Center remind consumers to put “see clearly” before “grab quickly” and put “easy to use” before “looking cheap” when participating in promotional activities. Be wary of “price magic” and don't judge offers based on page discount margins. Understand the nature of the “deposit” and be careful about pre-sale locking. Dismantle the “card and voucher puzzle” without being led by complicated rules. Distinguish between live streaming and “evaluation”, and not be misled by distorted information. Stay away from “private domain drainage” and do not trade privately. Strictly abide by “quantifying input and output” and properly store transaction documents.