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Diageo (LSE:DGE) Faces Casamigos And India Scrutiny, Is It Still A Bargain?

Simply Wall St·10/22/2026 22:31:02
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Diageo (LSE:DGE) is under pressure after a sharp drop in Casamigos tequila sales in a softer U.S. market, while Indian tax authorities review how the group classifies some bulk Scotch imports.

Recent trading tells a mixed story for Diageo. The 1 month share price return of 9.22% and 90 day gain of 14.53% suggest momentum has been rebuilding into October. However, the 3 year total shareholder return has fallen 36.72% and the 5 year figure is down 43.41% as investors reassess growth prospects and regulatory risk after issues like Casamigos weakness and the Indian tax probe.

See how Diageo’s recent setbacks compare with other alcohol and consumer staples stocks that screen well on cash generation and balance sheet strength using our curated 4 resilient stocks with low risk scores

For Diageo, a 14.53% rebound over 90 days sits against a 5-year decline of 43.41%. Is this latest climb a catch up to fundamentals, or simply sentiment snapping back before the numbers are tested in valuation terms?

Most Popular Narrative: 11% Undervalued

Against a last close of £17.90, the most followed narrative for Diageo points to a fair value near £20.08, leaving a meaningful valuation gap that depends heavily on execution of the simplification and North America plans.

The main thing that has to go right is that Diageo executes the multi year restructuring and North America turnaround without major disruption, so the targeted overhead reductions, route to market changes and category strategies in key regions translate into sustained operating profit and free cash flow delivery.

The current valuation implies the share price already reflects cautious assumptions on near term net sales growth and North America pressure. If Diageo delivers on its plan for mid single digit operating profit growth, material recurring savings and multi year capex behind Guinness, the stock appears undervalued on this narrative.

See why 152 investors see Diageo as 11% undervalued.

Result: Fair Value of £20.08 (UNDERVALUED)

Still, moderating alcohol consumption among younger drinkers and tighter tax or regulatory pressure in key markets could quickly challenge this Diageo recovery narrative.

Find out about the key risks to this Diageo narrative.

Next Steps

See enough to sense the tension between potential and risk around Diageo, but not yet convinced which side wins. Act before sentiment moves again by reviewing both the upside and the red flags in the 2 key rewards and 2 important warning signs.

Looking for more investment ideas beyond Diageo?

If Diageo has you rethinking where risk and reward line up, broaden the search with other high conviction ideas sourced directly from the Simply Wall St screener.