Gen Z Is Prioritizing Protein But Their Options Aren't Keeping Up, New Reser's Survey Finds

The leading maker of fresh refrigerated prepared foods responds to growing demand with new High Protein Salads

BEAVERTON, Ore., Oct. 22, 2026 /PRNewswire/ -- According to a new survey commissioned by Reser's Fine Foods, a family-owned leader in the refrigerated prepared foods industry, half (50%) of Gen Zs in the US are eating more protein today than they were just two years ago. Yet, despite the increased appetite for protein, 95% are craving more variety in the proteins they eat. Recognizing people's growing interest in protein-forward foods that are both convenient and flavorful, Reser's recently announced the launch of a new line of High Protein Deli Salads, including Chicken Salad (15g of protein per serving), Tuna Salad (12g of protein per serving) and Egg Salad (11g of protein per serving). The new line, available now in the deli section of major grocery retailers nationwide, reimagines classic favorites with added protein.