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PepsiCo Renews Taco Bell Partnership For 11-Years; Internationally, PepsiCo Will Serve As Taco Bell's Beverage Partner In Canada, The United Kingdom, Ireland And Thailand

Benzinga·10/22/2026 15:20:33
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  • PepsiCo and Taco Bell have renewed their landmark U.S. partnership for 11 years, covering participating Taco Bell, Taco Bell Cantina and Live Más Cafe locations.
  • Internationally, PepsiCo will serve as Taco Bell's beverage partner in Canada, the United Kingdom, Ireland and Thailand.  
  • The partnership will bring Mountain Dew® Baja Blast® to more consumers around the world, expanding the reach of one of Taco Bell and PepsiCo's most iconic collaborations.
  • The next chapter will build on more than two decades of food and beverage innovation, from Mountain Dew® Baja Blast® and DORITOS® Locos Tacos to new crafted, functional and energy beverage experiences.

PURCHASE, N.Y., Oct. 22, 2026 /PRNewswire/ -- PepsiCo (NASDAQ:PEP) today announced it has renewed its partnership with Taco Bell in the U.S. and several international markets. The agreement reflects the strength of the brands' long-standing relationship and creates new opportunities to support growth, accelerate food and beverage innovation and deliver distinctive consumer experiences.