QUICK SPARK: OpenAI Pushes ChatGPT Ads Into 26 New Markets

OpenAI is expanding ChatGPT Ads into 26 additional countries, bringing the advertising platform to 89 markets worldwide as the company builds on early advertiser adoption.

More than 100,000 advertisers have run campaigns since the product launched a little over eight months ago, OpenAI said Tuesday. 

The expansion covers additional markets across Latin America, Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. Fourteen new Latin American countries are joining following earlier launches in Mexico and Brazil.

Advertisers can purchase placements through OpenAI’s partners or launch campaigns directly through its self-serve Ads Manager platform.

Who Will See ChatGPT Ads?

Advertisements will appear only for users on ChatGPT’s Free and Go plans. Plus, Pro and Enterprise subscriptions will remain ad-free, OpenAI said.

The company added that ads are labeled and kept separate from ChatGPT’s responses.

OpenAI is pitching the format around intent-driven conversations, where users refine their preferences through follow-up questions. The expanded rollout gives advertisers access to more markets as the company develops its advertising business.

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