In Good Taste Surpasses 300,000 Wine Advent Calendar Sales, Launches Biggest Lineup Ever and New Advent Wine Club

America's #1 Wine Advent Calendar Brand Enters Its Seventh Year With Two New Calendars and the Country's Only Advent-Based Wine Club.

SONOMA, Calif., Oct. 20, 2026 /PRNewswire/ -- In Good Taste, the Sonoma County company behind America's #1 Wine Advent Calendar, has produced more than 300,000 Wine Advent Calendars. The brand is marking its seventh holiday season with its largest collection to date and the launch of the Advent Wine Club.

In Good Taste started with a simple question from childhood friends and co-founders Zach and Joe: if wine is served by the glass, why is it sold by the bottle? Their answer was premium wine in single-glass mini bottles, which led to the Wine Advent Calendar. Each calendar holds 24 different wines, one for every night leading up to Christmas, along with daily tasting videos, tasting notes, and recipes.

Since its debut, the calendar has become a holiday tradition for families across the country. It has sold out six years in a row and earned features on the TODAY Show in 2022 and 2024.

Every wine sold by In Good Taste is made by award-winning in-house winemaker Matt Smith and bottled in Sonoma County, with selections sourced from Italy, Austria, Germany, New Zealand, Napa Valley, Sonoma, Paso Robles, and Washington.

This year's lineup grows to six advent calendars, including two new additions in newly redesigned boxes:

• Mixed Wine Advent Calendar ($154.99): The flagship best-seller that started it all.
• White & Rosé Advent Calendar ($164.99): Twenty-four mini bottles for anyone who wants a taste of summer in the middle of winter.
• All Red Wine Advent Calendar ($164.99): Twenty-four bold reds from some of the world's best growing regions.
• Luxury Wine Advent Calendar ($249.99): Twenty-four small-production, exceptional wines for those ready to treat themselves this December.
• NEW: Wine Cocktail Advent Calendar ($164.99): Ready-to-drink wine cocktails, from Espresso Martinis to Piña Coladas.
• NEW: Food Pairing Advent Calendar ($114.99): Twenty-four holiday bites made to pair with the Mixed, White & Rosé, or Luxury Wine Advent Calendars, with $15 off when bundled together.

For customers who don't want the countdown to end, In Good Taste's new Advent Wine Club turns the tradition into a year-round experience. Starting at $175, it is the only wine club in the country built around both a Summer and a Winter Advent Calendar, with full-size bottles of members' favorite wines included.

The Advent Wine Club follows the same idea the company was founded on: try before you buy. Instead of committing to full bottles sight unseen, members taste each wine in a single-glass 187ml pour, then order full-size bottles of only the ones they love.

"Our Wine Advent Calendars bring people together every night to taste something new from around the world, right at home," said Zach and Joe, co-founders of In Good Taste. "After 300,000 calendars, we knew people didn't want that to stop in December. The Advent Wine Club is the first of its kind to make it a year-round experience, where members can taste every wine first, then keep only the ones they love."

All 2026 Advent Calendars include free shipping and ship in October, with the option to delay delivery for gifting. Because quantities are limited, early ordering is recommended. Seasonal savings are available for a limited time at InGoodTaste.com.

About In Good Taste:

Founded by childhood friends Zach and Joe, In Good Taste is a Sonoma County wine company that believes wine should be approachable. Its premium single-serve 187ml wines, made by award-winning winemaker Matt Smith, let people try wines from around the world without buying a full bottle. Now in its seventh year, In Good Taste is America's #1 wine advent calendar brand and the creator of the Advent Wine Club, the only wine club in the country built around Advent Calendars. In Good Taste wines are found in hotels, airports, boutiques, and retail and big-box stores, with distribution through Southern Glazer's and Empire Distribution across 36 states. In Good Taste even hosts live, sommelier-led virtual wine tastings and corporate gifting programs, shipping tasting kits to groups of 10 to 5,000+ in 44 states.

Learn more at InGoodTaste.com.

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SOURCE In Good Taste