Snap Adds Robert Downey Jr. As Chief Customer Experience Officer For Its SPECS AR Glasses

In his role, Downey Jr. will guide customers to understand and imagine what’s possible with SPECS, a new kind of computer built into a pair of see-through augmented reality glasses. By using your hands and voice, SPECS AR glasses bring digital experiences into the world around you to communicate, play and get things done.

Building on nearly twenty years of experience imagining augmented reality, Downey Jr. will work across different parts of the SPECS organization to explore new capabilities, shape new Lens experiences and develop original content. Downey Jr. will also collaborate on hardware and in-person experiences.

Downey Jr. will work alongside the SPECS team to explore how augmented reality can improve the way people live and work, from everyday experiences in entertainment and education to specialized uses across medicine, engineering, and manufacturing.

As CCEO, Downey Jr. is launching his first project today – a collection of original episodes that put SPECS technology to the test. These initial episodes show how SPECS AR glasses can help you elevate workspaces, master golf, relax with an entertaining show, and develop artistic skills. They are available to watch now on the SPECS website or YouTube, which will update as new episodes drop.

The content series offers a first look at Downey Jr.’s approach to his new role in making groundbreaking SPECS technology feel useful, approachable, and entertaining.

The SPECS and Downey Jr. partnership will make its broadcast debut tonight during the New York Knicks vs. Philadelphia 76ers Tip-Off game. An original episode of the content series will also make its broadcast debut during Game 1 of the World Series on Friday, October 23.