The Salvation Army Georgia Division Selects RKD Group as Fundraising Agency of Record

PLANO, Texas, Oct. 20, 2026 /PRNewswire/ -- The Salvation Army Georgia Division has selected RKD Group as its fundraising agency of record. Through this partnership, RKD will apply data intelligence and proven donor acquisition and retention strategies to help the Georgia Division deepen its donor relationships and grow the generosity that sustains its work across the state.

The Salvation Army Georgia Division serves men, women, and children across Georgia through emergency disaster relief, food assistance, shelter, rehabilitation programs, youth development, and seasonal community campaigns.

"The Salvation Army has been a cornerstone of American generosity for more than 150 years. And the Georgia Division exemplifies what it means to be doing the most good by showing up every day for people who need it most," said Kevin Jones, CEO of RKD Group. "We're honored to partner with them and to bring the full depth of our data intelligence and donor strategy to help fuel the generosity that makes their mission possible."

Under the engagement, RKD will deliver integrated analytics and data intelligence capabilities alongside comprehensive donor acquisition and retention strategies designed to strengthen and expand the Georgia Division's base of support.

"Every day, The Salvation Army works to meet human needs in His name without discrimination. That work is sustained by generous supporters who share our commitment to serving others and bringing hope when it is needed most," said John Zanders, Divisional Development Director of The Salvation Army Georgia Division. "RKD's expertise in mission-driven fundraising and their commitment to building lasting donor relationships made them the right choice for us. We're eager to see what we can accomplish together for the communities we serve."

About RKD Group

Founded in 1970 to serve the needs of nonprofit clients, RKD Group is a leading fundraising and marketing firm serving mission-driven organizations across the United States and Canada. The first agency to identify and adapt to the changes in technology and culture that impact philanthropy, RKD helps organizations including Susan G. Komen, The Salvation Army, The Pancreatic Cancer Action Network, Toys for Tots, Feed the Children, Guide Dogs for the Blind, Food Bank for New York City, and more grow through integrated fundraising strategy, omnichannel marketing, analytics, donor engagement, creative services, and digital transformation. To learn more, visit rkdgroup.com.

About The Salvation Army

The Salvation Army helped nearly 28 million people in 2025 overcome poverty, addiction, and economic hardships through a range of social services. By providing food, shelter, eviction prevention assistance, emergency disaster relief, rehabilitation, after-school and summer youth programs, spiritual enrichment, and more, The Salvation Army is doing the most good at nearly 7,400 centers of operation around the country. For more information, visit SalvationArmyUSA.org.

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SOURCE RKD Group