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Heineken, Amazon Unveil Pubs, Bars Streaming Service

MT Newswires·10/20/2026 06:07:19
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06:07 AM EDT, 10/20/2026 (MT Newswires) -- Dutch brewing company Heineken (HEIA.AS) partnered with Amazon (AMZ.F) to launch a streaming service for users above 18 years to browse pubs and bars of their choice, according to a Tuesday release. The app, dubbed Pubscription, is developed in collaboration with Amazon Ads' creative arm, Brand Innovation Lab. It will be available on Fire TV, with the pilot phase to be launched in the UK.