Aviva Reiterated at Buy as Berenberg Notes Multi-channel Exposure to UK Wealth Market

05:49 AM EDT, 10/19/2026 (MT Newswires) -- Berenberg reiterated its buy rating on Aviva (AV.L), with a price target of 8.20 pounds sterling, noting the diversified insurer's multi-channel exposure across retirement and savings assets in the UK. "With over GBP2.7tn of UK wealth assets up for the taking, in a market set to almost treble over the next decade, it is unsurprising that Aviva's Wealth business is slowly transforming into a major incremental profit growth driver for the group. While today it only accounts for 7.7% of total core profit, we expect this share to increase by c1ppt per year in the medium term and for the business to form an important pillar in Aviva's future cross-selling strategy," Berenberg said Monday. Analysts also highlighted the company's increasing share of the advisory platform market, with the segment representing nearly 30% of Aviva's wealth assets as it pursues growth through partnerships with large independent advisory houses. The company also plans to gain share in the direct-to-consumer market, despite being its "relative weakest" market, as analysts noted that opportunities in the fastest-growing UK wealth market subsector are "too appealing to pass up." "Therefore, following Aviva's in-focus session on 16 October, we reiterate our view that it is among the few scale players successfully capturing the growing pool of the UK's retirement and savings assets across multiple channels," analysts wrote.