• EN

    • -+ 0.00%
    -+ 0.00%
    -+ 0.00%

    GameStop (GME) Could Be 57% Undervalued On Cohen Buying And eBay Bid Talk

    Simply Wall St·10/15/2026 13:30:18
    Listen to the news

    GameStop (GME) is back in focus after CEO Ryan Cohen bought 844,130 additional shares on 13 October 2026, a US$22.8 million purchase that lifted his stake to roughly 9.1%.

    At a share price of US$27.15, GameStop has logged a 31.67% year to date share price return, while the 3 year total shareholder return of 98.33% and 5 year total shareholder return decline of 40.45% underline how volatile the ride has been. The recent 25.58% 30 day share price return, supported by a 10.46% 7 day move and a series of insider purchases since September, points to momentum building again as investors reassess both potential upside and risk around Cohen’s latest buying and the eBay chatter.

    Scan how other retail and ecommerce stocks are reacting to insider buying and takeover speculation by reviewing our hand picked list of 20 high quality undiscovered gems tied to similar storylines.

    GameStop has already delivered a sharp rebound, yet Cohen is still writing large checks at these levels. Is the real upside still ahead, or has most of it already passed?

    Most Popular Narrative: 57% Undervalued

    Against a last close of $27.15, the most followed narrative on GameStop pegs fair value near $63, which implies a large gap between where the market currently prices the stock and what that narrative suggests it could be worth based on its own assumptions and modelling.

    GameStop’s chance of a successful M&A Bid For eBay: what to look for as confirmation at eBay’s upcoming annual shareholder meeting, the Innisfree Tell, why eBay hired an activist-defense specialist the day after rejecting GameStop, and what history says happens next. eBay’s June 17, 2026 annual meeting was a routine event for sixty days. Then GameStop bid 46% over the unaffected price, the board rejected on May 12, and on May 13 the company quietly retained Innisfree M&A as a second proxy solicitor. The public-facing rejection said the bid was not credible. The same-day Innisfree retention said the board did not believe the rejection would self-defend.

    See why 10 investors see GameStop as 57% undervalued.

    Result: Fair Value of $63 (UNDERVALUED)

    Still, this GameStop narrative leans heavily on a complex eBay outcome, and any breakdown in financing or a tougher regulatory review could quickly undercut it.

    Find out about the key risks to this GameStop narrative.

    Next Steps

    Sentiment around GameStop is split, which is exactly when independent homework matters most. Move fast, interrogate the numbers, and weigh both enthusiasm and risk by grounding your own thesis in the 2 key rewards.

    Looking for more GameStop style investment ideas?

    GameStop is only one opportunity on your radar, and widening the search with focused stock ideas can help you build a stronger, better balanced portfolio.

    This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.