-+ 0.00%
-+ 0.00%
-+ 0.00%

Trade Desk teams with Skydance to offer HBO Max, discovery+ pause ads in Italy

PUBT·10/13/2026 11:55:41
Listen to the news
Trade Desk teams with Skydance to offer HBO Max, discovery+ pause ads in Italy
  • Trade Desk partnered with Skydance to launch pause ads on HBO Max and discovery+ in Italy.
  • Format runs when viewers pause content, giving brands on-screen exposure without interrupting programming.
  • Inventory is available via Programmatic Guaranteed on Trade Desk, enabling programmatic buying for agencies and advertisers.
  • Skydance is among the first major broadcasters to offer pause ads in Italy, with launch access exclusive to Trade Desk.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Trade Desk Inc. published the original content used to generate this news brief on October 13, 2026, and is solely responsible for the information contained therein.